This is another celebrity “What Where They Thinking” fashion flop. Ashley Olson recently appeared at a Hollywood event looking like she just walked a mile through hurricane winds and her hair spray just couldn’t hold it all together.

Ashley’s unruly updo paired with gaudy “bride of Frankenstein” makeup just makes the Valentino lace dress she was wearing appear to be more “kitchen curtain” than high fashion.

Unfortunately, that dress would probably look stunning… on someone else.

The very talented twins, Mary-Kate and Ashley Olsen, have a high-end brand called The Row, who’s website just got launched today. The New York City-based web company DesignMemory, creating the complete extension of The Row’s signature subtle sophistications, made the site. Mary-Kate and Ashley worked closely with the web designers to make sure that the new site to capture the distinct feel of The Row’s clean and classic aesthetic using rich materials and a reserved color palette. Currently, the site consists of a news area and online lookbooks for their mens, womens, and accessories lines with an e-commerce store to be launched in the upcoming months for the fall 2010 collection. Visit the twins’ new site at TheRow.com. The upcoming fall collection will also be shown during New York Fashion Week.