The February 2010 issue of Elle Sweden features 21-year-old Norwegian model Siri Tollerod of DNA in an editorial with Siri getting down and dirty in a variety of denims. Shot by photographer Andreas Sjödin and styled by Lisa Lindqwister, Siri is dressed in denim by Cheap Monday, Diesel, Calvin Klein, Dolce & Gabbana, Acne, Gant Jeans, and Wrangler using a plain studio background and Siri looking like she’s trying to fix a car.
Diesel, the international jeans brand, is launching their “Be Stupid” campaign for their spring/summer 2010 collections encouraging consumers to take a risk and move beyond the smart, sensible track for life to follow your heart more. According to Diesel, stupid inspires, makes for great stories, leads to brilliance, and have balls. The campaign was developed at Anomaly in London including online press and outdoor advertisements of ‘stupid’ acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral activity to online the company’s ‘stupid’ philosophy.
Diesel has a line of what I just call street chic. Many very baggy, very casual looks. Diesel is also known for denim and shows denim on the runway.
I am not a big fan of this type of look, but it’s definitely interesting in a loose, over sized and ill-fitting kind of way. It does seem that they charge a bit extra for the designer holes in the jeans. The models below are wearing the same cut and same style called Cuddy, they are priced at around $250 for the holly jean and the diesel model below in the dark blue is $150
you can catch the entire line at Diesel
