The cover shoot for the March 2010 issue of Numéro Tokyo stars 22-year-old Belarusian model Maryna Linchuk of DNA, who recently appeared in an editorial for Allure by Michael Thompson, shot by David Vasiljevic. Full of flowers, ruffles, and lace, stylist Sarah Ellison shows Maryna in a white geometric-patterned Givenchy by Riccardo Tisci dress with black Christian Louboutin heels, a one-shouldered ruffled cream Electric Feathers dress with pink flowered Viktor&Rolf heels, a black and white Giorgio Armani jumpsuit, a white Dolce & Gabbana lace dress and black M&S Schmalberg bodysuit with black Christian Louboutins, and a one-shouldered cream Lavin dress. My favorite item in this editorial is the pair of Viktor&Rolf heels with pink and purple flowers and pink ruffles.

Stylist Lucinda Chambers pulled together several of this season’s most vibrant, intricate, and futuristic pieces to showcase on 22-year-old Danish cover girl Freja Beha Erichsen of IMG, who recently opened for the Chanel couture show during Paris Fashion Week, is featured in an editorial entitled “Cyber Tribe” for the March 2010 issue of Vogue UK shot by photographer Josh Olins. With the spring collections, designers are creating collections that are more comfortable and colorful using sharper lines, masculine designs, and many details. Using a neutral-colored backdrop, Freja is shown in designs by Manish Arora, Giorgio Armani, Swarovski, Carianne Moore, Lucy Hutchings, Emilio Pucci, Alexander McQueen, Gucci, and Versace. My favorite look in this editorial is the Emilio Pucci silk dress with the Swarovski crystallized Manish Arora shoulder pieces and Snakeskin Alexander McQueen boots being quite eccentric and extremely colorful.

The eldest daughter of Duran Duran lead singer Simon Le Bon and model Yasmin Le Bon is 20-year-old model Amber Le Bon, who is featured in an editorial entitled “The Name’s Bon” for Tatler March 2010 shot by photographer Marcin Tyszka. Full of vibrant colors and bold prints, Hannah Teare styled Amber in a silk dress and underskirt by Emporio Armani, a Prada silk dress, a Moschino dress with beaded neckline, a silk sleeveless dress by Roberto Cavalli, a Dior silk-chiffon dress, and a Louis Vuitton silk dress. Utilizing a country home setting, my favorite look on Amber is the Moschino dress with a beaded neckline due to the bright oranges and lime greens looking stunning against Amber’s bronzed skin.

In an editorial entitled “Lookbook” for Elle Italia February 2010, 22-year-old Italian supermodel Vanessa Hessler of Glamour Models, Dutch model Charon Cooijmans of Marilyn Agency, Georgian model Anna K., and Dutch model Valerie Van der Graaf of SPS Model Management star in this simple editorial shot by photographer Michael Sanders. These lovely ladies are shown in designers such as Jill Sander, Karl Lagerfeld, Giorgio Armani, Prada, Miu Miu, Dolce & Gabbana, Pierre Mantoux, Moschino, Chanel, Max Mara, and Ralph Lauren with my favorite item being the gray top with the Karl Lagerfeld embellishment.

Landing his fifth campaign for the season is none other than 19-year-old Canadian male model Simon Nessman of Major Model Management alongside 19-year-old Moroccan newcomer Hind Sahli of DNA for Armani Jeans’ spring/summer 2010 campaign shot by Takay. In a relaxed black-and-white campaign, Simon and Hind showcase the jeans stunningly with mass appeal.

At the Grammy’s in Los Angeles this past weekend, no one other than the infamous Lady Gaga has shocked us all with her extravagant Armani Privé designs. She arrived on the red carpet in a lilac, space-aged, solar system-inspired stiff-skirted gown and left the award show in a white, strapless, silver-sequined short dress that gave a sneak peak at her bottom catching the attention of all guests.

Lady Gaga said, “I am honored to be wearing Armani this evening. The series of pieces Mr. Armani created for me are truly iconic; they represent not only beautiful fashion, but my spirit and essence as an artist. Mr. Armani is a fashion legend, and tonight would not have been the same without his touch, and his wonderful team.”

The Armani team that worked on these designs for Gaga said, “We hear Lady Gaga’s music everywhere we go. It is like a soundtrack of our times. In addition to her formidable songwriting skills, she is a modern fashion phenomenon. I am delighted to be creating these outfits on such an important night for her, the Grammy’s, and I wish her the best of luck.”

Armani Exchange – sexy and casual for Spring 2010

Tapping into their usual skin-revealing campaigns, Armani Exchange features Brazilian male model Marlon Teixeira of Way Model Management, American male model Clint Mauro of Ford, male model Tomas Skoloudik of DNA, Russian model Irina Shayk of IMG, and model Tamiris Souza of One Management for their spring 2010 campaign shot by photographer Matthew Scrivens. This sexy and steamy campaign is set on the beach under a boardwalk with the models rolling around in the sand, which I feel showcases the collection very casually yet desirable.

Continuing with the massive collaboration trend this year, Giorgio Armani and Reebok are teaming up to create a co-brand, EA7, and an Emporio Armani/Reebok collection. The beginning of their collaboration began with a footwear collection, which debuted in Emporio Armani’s menswear show at Milan Men’s Fashion Week, showcasing a highlighter yellow EA7/Reebok high-tops. Other than a footwear collection, the line will include an apparel collection blending style and innovative technology. Beginning in July, the collaborated collections will be available globally in Emporio Armani boutiques as well as select Reebok concept stores and retailers.

The designer of this collaboration said, “Today, sportswear and activewear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy.”