The men’s campaign for French Connection’s spring/summer 2010 is titled “This is the Man” embodying a tough, classic, handsome, and intelligent person featured in a button up dress shirt, in bunny ears stating “Man Should Be Brave,” and in a trench and boots stating “Eat Meat. Dress Well.” The French Connection Manifesto states, “Men have lost the ungentle art of manliness. The man in the street doesn’t know what to bring to a knife fight. He gets nervous around large fish. He can’t tie a full Windsor. Men have forgotten how to snap a bra open with a click of their fingers – women are undoing their own bras to save time! Meanwhile guys are eating little portions of leaves and putting too much gel in their hair. They are wearing t-shirts with dope leaves and robots on them when they are over 22 years-old.”

Their women’s campaign is titled “She is Knowing We Are Looking At Her” being feminine, nonchalant, sassy, and always chic. These simple campaigns really allow their stunning garments to stand out without much explanation.