The very talented twins, Mary-Kate and Ashley Olsen, have a high-end brand called The Row, who’s website just got launched today. The New York City-based web company DesignMemory, creating the complete extension of The Row’s signature subtle sophistications, made the site. Mary-Kate and Ashley worked closely with the web designers to make sure that the new site to capture the distinct feel of The Row’s clean and classic aesthetic using rich materials and a reserved color palette. Currently, the site consists of a news area and online lookbooks for their mens, womens, and accessories lines with an e-commerce store to be launched in the upcoming months for the fall 2010 collection. Visit the twins’ new site at TheRow.com. The upcoming fall collection will also be shown during New York Fashion Week.
