With the 21st Winter Olympics in Vancouver, Canada drifting closer and closer and the news of Vera Wang designing costumes for figure skaters comes the news of 70-year-old designer Ralph Lauren to design the Polo Ralph Lauren Olympic Collection for the U.S. Olympic team to sport at the opening ceremony on February 12th. The collection is said to be inspired by the ‘classic’ outfits worn at the 3rd Winter Olympics in Lake Placid with a modern yet relaxed twist. Senior member of staff at the Polo range, also son of Ralph Lauren, David Lauren said, “We always look back to study history as we create our designs and are always inspired by the classics. The United States Olympic Committee (USOC) came to us because they were looking for something that was thoroughly American, and classic but modern. This time, the USOC wanted something that’s a lot more sporty, technical-oriented, a little more relaxed.”

25-year-old Canadian-American figure skater Tanith Belbin, who is on the U.S. Olympic team, is quite excited to be wearing designs by Ralph Lauren for the opening ceremony saying, “Obviously, Lauren’s one of the most, if not the most, iconic American designers ever. He just really respects the roots of American heritage. It’s great to have such an interestingly designed collection. I know that’s something that all the winter athletes were jealous of when we saw the Beijing Games. We wanted to stand out and look really well put together.”

20-year-old Brazilian supermodel Bruna Tenório of Storm Models, who recently worked with Diane von Furstenberg, Marc Jacobs, and Zac Posen, is the new face of Ralph Lauren appearing in their spring 2010 campaign. Shot by photographer Carter Berg, the campaign is simple utilizing a studio setting to accentuate the timeless beauty and sophistication in the garments.