For the spring/summer 2010 season, 27-year-old British model Ollie Edwards of FM Agency, who has recently worked with Ralph Lauren, Jones New York, and Lacoste, is replacing Sean O’Pry of VNY as the face of Giorgio Armani. Representing a mature demographic, Ollie is shot by photographer Josh Olins focusing on dignified profiles when the eyewear collection is not present.
