This past September, HP partnered up with Vivienne Tam to release an HP Mini 1000, also being called a digital clutch, featuring peony flowers. Due to its popularity since its release, they have reworked the Mini and will be coming out with an HP Mini 2000 inspired by the Chinese Butterfly Lovers story. Since fashion and technology go hand in hand, HP and Intel have announced a product integration with Lifetime Television’s hit show Project Runway making HP’s touch-enabled PC and notebook a fundamental component of the creative process for the upcoming designer hopefuls.
Vice President of Production and Development for TV and Feature Film at the Weinstein Company, Barbara Schneeweiss says, “Technology is what’s next in fashion design. Forward-thinking designers are exploring new ways to use technology in the design process.”
The designers will have the option to utilize these computers to sketch and inspire their designs, while the winner will be given $50,000 prize package from HP and Intel to create, design, and run their own business post Project Runway.
JoAnn Alfano, executive vice president of Entertainment at Lifetime Network, said, “We are excited about HP’s new technology and think it will add a great new element to this season of Project Runway.”
Season 7 premieres today at 10pm ET/PT with Nicole Richie as guest judge.
